The Trade Desk is the operating product of Capella Star. Pages on this site explain corridors, industries and services. The desk is where a buyer, a seller or a support request becomes a file with a tracking code.
We built it because generic contact forms lose the facts that matter: path, origin, destination and goods. Without those, the first reply is always a questionnaire. With them, the first reply can be a classification.
Three paths, one file
- Buy / source — you need specified goods from an origin market
- Sell / export — you have capacity or a catalogue and a target market
- Trade support — documents, inspection, logistics or coordination around a deal
Choose the path that matches your role, not the path that sounds largest. A manufacturer entering the Gulf is a sell file. An importer looking for a machine is a buy file. Mixing them delays review.
What you submit
We ask for corridor, goods, quantity band, timing and contact details — plus whatever specification, photos or certificates you already hold. You do not need a complete customs pack to start. You do need enough for us to see whether the transaction is permitted and whether the brief is workable.
Tracking code and review
After submit you receive a tracking code. The team classifies market and goods, checks counterparties at a basic level, and marks missing facts. Restricted goods, sanctioned parties and non-compliant routes are declined at this stage, in writing on the file.
From review to negotiation
If the file qualifies, we move into sourcing, matching or coordination. That may mean a comparable offer, a shortlist, or a document list. It does not mean an instant contract. Negotiation starts when both sides can read the same facts on the same code.
If the brief is too thin, we send the gaps instead of a brochure. That is intentional. A Vienna desk is useful when it refuses to pretend a slogan is a specification.